To address the drop in marketing mail, Mailers Hub along with several other industry associations have sent a letter to Postmaster General Megan Brennan and Robert Taub, chairman of the Postal Regulatory Commission (PRC) to express concern about marketing mail volumes. And third, the USPS was already having financial troubles before the crisis without congressional action. For more details on that, you can read the statement that was issued to address this. Second, the USPS must maintain facilities and personnel based on CDC guidelines, which can be very difficult in a processing facility. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.įirst there has been a dramatic drop in marketing mail with numerous events canceled and businesses shuttered, causing a need to send fewer mail pieces. We’ve heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS.
In 29 years of working with direct mail, I have never seen anything like this. What strange times we are living in right now as individuals and businesses.
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